Toyota
GIFONY
Built harmony from horsepower. Gifony turned Toyota’s production line into an interactive music-making experience, proof that even manufacturing has rhythm.
THE ONLY CAR FACTORY ON EARTH THAT LETS YOU DROP A BEAT.
Toyota’s production line is a masterpiece of orchestration—thousands of people, parts and precision processes working together with the rhythm and harmony of a perfectly composed score. So instead of simply talking about Toyota’s craftsmanship, we transformed it into something the world could hear and play.
Gifony reimagined Toyota’s manufacturing plants in Mississippi and Kentucky as an interactive musical instrument. Working with audio engineers, we captured the authentic sounds of every stage—robots whirring, welders sparking, painters spraying, doors thudding into place—and paired them with 45 hypnotic GIF loops taken straight from the factory floor.
THE RESULT WASN’T JUST A WEB EXPERIENCE. IT WAS A NEW DIGITAL ART FORM: PART DOCUMENTARY, PART MUSIC VIDEO, PART BEAT-MAKING MACHINE. USERS COULD MIX, LAYER, AND COMPOSE THEIR OWN TRACKS BUILT ENTIRELY FROM TOYOTA’S REAL PRODUCTION ECOSYSTEM—TURNING INDUSTRIAL PROCESS INTO CULTURAL EXPRESSION.
EXPERIENTIAL
We also created an interactive Toyota Gifony kiosk which toured auto shows around the USA.
SOCIAL
To further the buzz and drive users on social channels, we collaborated with YouTube wunderkind, SoNevable, to make a little tune called "Beats Factory."