Lincoln

SANCTUARY

A storm outside, a soundtrack inside—Serena and Sarah Vaughan make the Navigator a cultural stage.

THE POWER OF STILLNESS MEETS THE SOUND OF A LEGEND

For Lincoln, music isn’t just a branding choice—it’s a legacy. And the Grammys have always been its biggest stage. Our challenge: showcase the Navigator’s interior as the ultimate modern sanctuary.

Serena Williams finds shelter in the storm. Inside, the world becomes still. And it’s here that the voice of Sarah Vaughan—Grammy icon and jazz legend—emerges to shape not only the soundtrack, but the entire narrative.

A LUXURY FEATURE BECOMES AN EMOTIONAL EXPERIENCE. A MOMENT BECOMES A STORY.

Series of tweets discussing Serena Williams, her commercials, and her appearance at the Grammys, with mentions of Sarah Vaughan, Lincoln Motor Co, and a Lincoln Navigator.

THE PUBLIC RESPONSE