Lincoln
NAVIGATOR LAUNCH
Launched an iconic American vehicle alongside cultural icons Matthew McConaughey, Serena Williams, and Nine Inch Nails.
FROM BROADCAST PROP TO ANIMATED SOCIAL STORY—HOW ONE STRATEGICALLY PLACED TRAVEL JOURNAL ENTICED TV VIEWERS INTO DISCOVERING AN ONLINE TREASURE TROVE OF BONUS CONTENT FEATURING OVER FIVE YEARS’ WORTH OF IMAGES AND STORIES FROM MATTHEW MCCONAUGHEY’S JOURNEY WITH LINCOLN.
