Meta
NOVI
MAKE MONEY MOVE
Spearheaded the global launch of Novi, Facebook’s next-gen digital wallet, built to make borderless payments instant, human, and secure.
WHEN MONEY MOVES, IT MOVES US ALL
This was an ambitious global campaign for a new app designed to make sending and receiving money across borders simple, secure, and instant — all with zero fees. More than just a financial tool, it was built around a social mission: empowering people from developing nations who live and work abroad to support their families back home with greater dignity and ease.
OUR CREATIVE IDEA WAS ROOTED IN ONE UNIVERSAL TRUTH: WHEN MONEY MOVES, IT DOESN’T JUST MOVE ONE PERSON — IT MOVES ENTIRE COMMUNITIES.
Working with director duo Alaska and famed choreographer Ryan Heffington, we transformed movement itself into a metaphor for collective progress, filming across continents, in the midst of COVID, to demonstrate how a single transaction can ripple through entire communities.
A year in the making, this project stands as one of my most meaningful, a bold fusion of purpose, performance, and possibility.
