Lincoln
THE BET
The Cadillac Escalade was dominating. The US airlines were imposing. The redesigned Navigator rose above with the help of ‘Curb’ stars, Jeff and Suzie.
WHEELS OVER WINGS
Air travel was supposed to be fast, effortless and freeing, right? But recently, delays, security, cramped seating and lost baggage are just a few of the pain points which have dominated headlines, making people question the efficiency of flying—especially on shorter regional routes. Tapping into this cultural undercurrent, Lincoln wondered if, in these cases, it was actually worth driving…or choosing “Wheels Over Wings.” In fact, while the Navigator’s creature comforts would surely exceed those on a regional flight, Lincoln is also gambling (pun intended) that by driving, you’d actually arrive at your destination quicker. So, Jeff Garlin & Susie Essman went all-in, in somewhat reversed roles, as they raced to Vegas in a friendly wager which feels more like a forgotten “Curb” episode than a branded film.
