Robinhood

THE MOST

Established cultural relevance with a younger demographic not yet contemplating retirement.

Love them or hate them, Robinhood has always rewritten the rules of finance. From democratizing stock trading to diving into crypto to launching the world’s first 24-hour market, they’ve built a brand on disruption.

So when it came time to tackle retirement, we flipped the script once again, turning a topic that felt distant and dull into something culturally relevant for a generation that never saw themselves in it.

The new Robinhood IRA makes investing for your future accessible to everyone, no corporate handbook required. Combine it with your 401(k), and you don’t just plan for retirement… You achieve The Most Retirement.

A BOLD, IRREVERENT CAMPAIGN THAT REDEFINED WHAT RETIREMENT COULD LOOK LIKE, MAKING LONG-TERM INVESTING FEEL YOUNG, MODERN, AND UNMISTAKABLY ROBINHOOD.

OUT OF HOME

A colorful poster on a brick wall that reads 'Greetings from the Most Retirement' with a pink flamingo slide and lush trees. The poster promotes Robinhood and mentions an IRA with a 3% boost.
Billboard with a green background showing a person in a spacesuit riding a yellow jet ski on green water, with text reading 'Greetings from the most retirement' and Robinhood logo.
A large green advertisement banner depicting an astronaut sitting on a chair, looking at Earth. The banner reads 'Greetings from the Most Retirement' with a subtext about an IRA with a 3% boost, and it includes the Robinhood logo.
A large green mural on the side of a multi-story building depicting a cartoon airplane flying over clouds, with a large kombucha drink with lemon slices and leaves on the right. The text reads, "Greetings from THE MOST RETIREMENT" and "Get the only IRA with a 3% Boost." The mural promotes Robinhood.

THE MOST SOCIAL

It wouldn’t be a true integrated campaign without bringing TikTok into the mix. Between shoot days, I made my TikTok directorial debut, extending Robinhood’s offer into social with fresh, platform-native storytelling designed to spark engagement and conversation.